1. Need evidence that we’re a visual species? Today in excess of 3.2 billion photos and 720,000 hours of video are shared per day across social media.
2. 59% of WhatsApp users and 53% of Facebook users in the United States post content to their accounts.
3. And it makes sense considering 73% of marketers believe their social media marketing efforts have been “somewhat effective” or “very effective” for their business.
4. This includes B2B marketers who ranked social media advertising second in success (29%) behind paid search (33%) for producing content marketing results.
5. According to a report from Dentsu, spurred by an 18% growth in social media, global digital ad spending is projected to grow 10.1% YoY.