The Best 12 Digital Marketing Agencies in Utah Products, Period
Marketing is the business of promoting and selling products or services. It encompasses every action a company takes to find and attract an audience or target market to a company’s products or services. The overall goal of marketing is to create a market, provide value and maximize profits/revenue.
With the growing need for better products & services that provide value for customers, there’s hardly any business that can do without marketing strategy & services in these present times. Marketing creates an avenue for organizations to reach out, interact and satisfy their customers’ needs to increase their customer base and boost their organizational growth. With the global digital marketing industry valued at over $500 billion, the marketing field is expected to expand in the coming years.
A marketing agency is majorly responsible for developing working marketing strategies, implementing these strategies, and evaluating results to maximize return on investment (ROI) and increase their client’s revenue. Philadelphia, best known as the center of economic activity in Pennsylvania and home to five fortune 1,000 companies with a GDP of over $500 billion, boasts of some of the best marketing agencies in the US.
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What is a marketing agency?
In today’s dynamic business environment, a marketing agency plays a pivotal role in helping businesses thrive and succeed. But what exactly is a marketing agency? A marketing agency is essentially a specialized firm comprised of creative minds, strategists, analysts, and marketing experts. These agencies collaborate with businesses of all sizes to devise and execute tailored marketing strategies aimed at achieving specific goals and reaching target audiences effectively.
Why are marketing agencies important?
Communicating with customers is the most important aspect of brand sales. Marketing can mean bringing awareness or reminding the customers of the products and services that exist. With the constant exposure to information, customers often forget about some brands. Marketing consistently can help overcome this issue.
Marketing agencies are important because they can develop a long-term plan for brands that is consistent and keeps up-to-date with the trends. Brands will benefit more from regular promotions compared to a one-time campaign. The agencies enable brands to stay on top of mind and hold their market share.
Functions of a marketing agency
A marketing agency can serve different functions to facilitate the brand and its needs. Some of the functions are listed below:
1) Planning & developing
One of the main functions and benefits of a marketing agency is planning and developing promotions for the brands. This includes identifying what is required, then planning the promotions for different platforms, and developing or designing the executions & materials. These tasks make it convenient for the brands to work with a marketing agency as they becomes a one-window solution.
2) Communicating & coordinating
After the planning is complete, a marketing agency will coordinate with the brand’s teams and other vendors involved in the execution process. If the promotion plan includes marketing on social media, it is the agency’s job to negotiate and communicate with different channels for ad or material placements.
3) Monitoring & evaluating
An important function of a marketing agency is to monitor the progress and impact of its executed campaigns. If the plan is conducted on social media, then a full report with analysis is generated. If the promotion was through an event or a traditional method, the agency will conduct customer interviews or a market study to assess the impact.
Top 12 Digital Marketing Agencies in Philadelphia
Avalaunch Media
Avalaunch Media is a performance marketing agency that helps launch brands and people. They provide content, SEO, paid media, automation, website design and development, social media, branding, and PR.
The company’s award-winning work and expertise landed them a spot in Utah’s top 50 fastest-growing companies and the Inc. 5000 list. They are a Google Premier Partner and have many great case studies and reviews from past and present clients on third-party websites. Avalaunch Media has worked with well-known companies, including GoPro, Staples, Salesforce, and Coca-Cola.
Red Olive
Red Olive is an award-winning digital agency providing website design, SEO, and development. When it comes to SEO, they can design and develop custom-crafted and SEO-optimized websites, ensure the websites are technically sound, convert well, and increase your bottom line.
Red Olive is also very experienced at paid advertising. Red Olive has managed over $25M worth of Google Ads, $7.2M in FB Ads, and has been in business for over 21 years, having the opportunity to help companies such as Coca-Cola. With such a broad offering of digital marketing services, chances are they can execute on your requirements.
Skytrust IT Solutions
Skytrust is a digital marketing agency offering various services to help businesses thrive in today’s digital landscape. With their expertise in SEO, SMM, Google Ads, ORM, web development, email marketing, mobile app development, business consulting, staffing solutions, and cloud computing, they are equipped to handle all aspects of your digital marketing needs. Their team of professionals is dedicated to delivering high-quality solutions that help you grow your business and achieve your goals. Whether you need help boosting your online visibility, creating engaging content, or improving your website’s functionality, Skytrust has the expertise and experience to help you succeed.
Thrive
Thrive is a Salt Lake City-based digital marketing agency that delivers result-oriented services, including pay-per-click (PPC), SEO, link building, and more. They cater to small and enterprise-level clients. Their expert team provides customized, customer-focused solutions.
They consult SMB owners on growth strategies, such as website improvements like keyword research, mobile-friendliness, design, and content quality. Thrive’s strong reputation is built on its ability to develop the right marketing strategies for its clients. They assess the client’s online presence, establish KPIs, define brand identity, and build a strategy around customer experience to maximize online engagement.
Fusion 360
Fusion 360 is a reputable and innovative digital marketing agency that specializes in aiding companies in creating their brand and initiating a movement. The company has garnered numerous accolades and is considered the most decorated digital agency. Fusion 360 crafts effective digital strategies for regional and local organizations and offers extensive services, including brand development, content marketing, SEO, social media, PPC, website development, video production, and digital analytics. With 14 years of industry experience, the company has helped its clients achieve impressive results, with a remarkable statistic of 5:1 of their clients exceeding market expectations. Additionally, the agency has been instrumental in securing three Emmy awards.
Manta
Manta, a company located in Lehi, Utah, possesses the expertise and technology-driven tools necessary to fuel growth for small businesses. Their team of digital marketing professionals deeply understands paid advertising and digital strategies, all while keeping your brand’s products or services front and center. By working with Manta, you will be assigned a dedicated account manager overseeing communication, timelines, and campaign performance. This close relationship ensures that Manta can be transparent about the project and make any necessary campaign adjustments. Manta simplifies the use of technology for businesses. Their team can be relied upon to boost engagement and revenue through paid search campaigns, visually appealing and user-friendly websites, and analytics capabilities.
Streiff Marketing
Streiff Marketing is a specialized Amazon marketing agency based in Farmington, Utah. They offer businesses expert assistance in day-to-day management and automation, advertising, and listing optimization. The agency aims to help clients get the most value for their marketing investments by designing successful strategies and solutions. Streiff Marketing’s digital marketing team can tweak and enhance existing content for better digital amplification and manage CRO, influencer marketing, and social media campaigns to improve results.
Founded in 2005, 97th Floor has become a top digital marketing player in Utah and globally. The agency has formed partnerships in North America and Europe through conferences and knowledge sharing. It is committed to delivering exceptional quality to clients, offering market research, SEO, email marketing, analytics, and content marketing services. Their impressive list of clients includes Dell, Adobe, Utah Jazz, Time Warner Cable, and Discover. The agency is known for blending technical and creative expertise to help brands stand out, capture attention, and build customer loyalty.
Uinta Digital
Uinta Digital is a digital marketing agency with a nice tagline of being “ordinary people providing extraordinary digital results.” Uinta Digital’s team consists of strategic thinkers, creative designers, and developmental wizards. They provide solutions ranging from website development to designing printable marketing materials.
Unita Digital has helped credible companies with marketing, including the Natural History Museum of Utah and the Endocrinology Center of Utah. What sets Uinta Digital apart is its commitment to being client-focused, having a qualified team, quality support, and results-oriented. The agency doesn’t have many reviews online, but the reviews they do have are all positive.
Boostability
Boostability is a Utah-based digital agency that provides white-label SEO services. Therefore if you are an agency offering SEO services or you want to provide SEO services but don’t have the resources to deliver them yourself, you may consider working with a company such as Boostability to deliver SEO services on your behalf.
Boostability can help with link building, content writing, general SEO services, and reporting. The company was founded in 2009 and has a track record of helping companies grow. Several times, they’ve won the Inc 5,000 award for Fastest Growing Company and have positive reviews from clients on various third-party review platforms.
Struck
Struck is an award-winning creative and digital agency that helps brands grow by creating what they call ‘experience affinity. This term they coined means they create attention and affective for brands through experiences. It’s something they coined and can quantity through their ‘Affinity Index.’
Struck categorizes its offering into three categories. The first is strategy. They can help with research, brand, digital, and content strategy here. Second comes design. They can help develop brand identity, branded content, and digital experiences here. Third comes marketing, where they can help execute digital campaigns, content marketing, social media marketing, and paid media advertising.
Marketing Agency Utah
Marketing Agency Utah is a top-rated marketing agency that helps companies maximize revenue and create a winning brand with the help of their professionals.
Marketing Agency Utah helps companies in various verticals; however, they are known for excelling in a few, including education, corporations, small businesses, public sector, nonprofit, and medicine. The agency provides several solutions: SEO, content creation, social media, email marketing, and video advertising. Marketing Agency Utah has a world-class team and some excellent case studies and is a great company to consider.
How to find Best Digital Marketing Agency?
To find the most suitable digital marketing agency, you can follow these steps:
- Define your goals: Determine what you want to achieve with your digital marketing efforts. Whether it’s increasing brand awareness, driving website traffic, or generating leads, having clear goals will help you find an agency that aligns with your objectives.
- Assess your budget: Determine how much you are willing to invest in digital marketing. This will help you narrow down your options and find agencies that offer services within your budget.
- Research and shortlist agencies: Look for digital marketing agencies that specialize in your industry or have experience working with businesses similar to yours. Read reviews, case studies, and testimonials to get an idea of their expertise and track record.
- Evaluate their services: Review the services offered by each agency. Consider whether they provide a comprehensive range of digital marketing services, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, and more. Ensure that their services align with your specific needs.
- Consider their expertise: Look for agencies that have a team of experienced professionals with expertise in different areas of digital marketing. Check if they have certifications or partnerships with major platforms like Google or Facebook, as this can indicate their level of expertise.
- Request proposals and ask questions: Reach out to the shortlisted agencies and request proposals. Ask them about their strategies, methodologies, and how they measure success. Inquire about their reporting and communication processes to ensure they provide regular updates and insights.
- Check their portfolio: Review the agency’s portfolio to see examples of their previous work. Look for case studies or success stories that demonstrate their ability to achieve results for their clients.
- Consider their communication and transparency: Communication is crucial when working with a digital marketing agency. Ensure that they are responsive, transparent, and willing to listen to your needs and concerns.
- Seek references: Ask the agency for references from their current or past clients. Reach out to these references to get their feedback on the agency’s performance, professionalism, and results.
- Compare costs and contracts: Evaluate the costs and contract terms offered by each agency. Consider factors such as pricing structure, contract duration, and any additional fees. Choose an agency that offers a fair pricing model and contract terms that suit your business needs.
By following these steps, you can find a digital marketing agency that is the most suitable match for your business.
Digital Marketing FAQs
What is digital marketing?
Digital marketing refers to the practice of promoting products, services, or brands using digital channels such as the internet, mobile devices, social media, search engines, email, and various other digital platforms.
What is search engine optimization (SEO)?
SEO is the practice of optimizing a website’s content, structure, and technical aspects to improve its visibility and ranking in search engine results pages. The goal is to increase organic (non-paid) traffic to the website by appearing higher in relevant search queries.
What is social media marketing?
Social media marketing involves using social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to promote products, services, or brands. It includes activities like creating and sharing content, engaging with followers, running advertising campaigns, and building brand awareness and customer relationships through social media channels.
What is pay-per-click (PPC) advertising?
PPC advertising is a model in which advertisers pay a fee each time their ad is clicked. It is a way of buying visits to a website rather than earning them organically. Advertisers bid on keywords relevant to their target audience, and their ads are displayed on search engine results pages or other websites when those keywords are searched or related content is displayed.
