The Ultimate Top 10 Digital Marketing Agencies in Philadelphia Checklist
Marketing agencies help businesses develop marketing strategies to increase sales, satisfy customers, and support business growth. Here’s a list of the Top 10 Digital Marketing Agencies in Philadelphia.
Marketing is the business of promoting and selling products or services. It encompasses every action a company takes to find and attract an audience or target market to a company’s products or services. The overall goal of marketing is to create a market, provide value and maximize profits/revenue.
With the growing need for better products & services that provide value for customers, there’s hardly any business that can do without marketing strategy & services in these present times. Marketing creates an avenue for organizations to reach out, interact and satisfy their customers’ needs to increase their customer base and boost their organizational growth. With the global digital marketing industry valued at over $500 billion, the marketing field is expected to expand in the coming years.
A marketing agency is majorly responsible for developing working marketing strategies, implementing these strategies, and evaluating results to maximize return on investment (ROI) and increase their client’s revenue. Philadelphia, best known as the center of economic activity in Pennsylvania and home to five fortune 1,000 companies with a GDP of over $500 billion, boasts of some of the best marketing agencies in the US.
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What is a marketing agency?
Marketing agencies are organizations that work with different companies or individuals to plan and execute their promotional plans. These days all brands, celebrities, and even governments need marketing services and agencies. The reason being that they can really make their life easy by assessing what is required, then planning, designing, and executing on various platforms as they see fit.
Why are marketing agencies important?
Communicating with customers is the most important aspect of brand sales. Marketing can mean bringing awareness or reminding the customers of the products and services that exist. With the constant exposure to information, customers often forget about some brands. Marketing consistently can help overcome this issue.
Marketing agencies are important because they can develop a long-term plan for brands that is consistent and keeps up-to-date with the trends. Brands will benefit more from regular promotions compared to a one-time campaign. The agencies enable brands to stay on top of mind and hold their market share.
Functions of a marketing agency
A marketing agency can serve different functions to facilitate the brand and its needs. Some of the functions are listed below:
1) Planning & developing
One of the main functions and benefits of a marketing agency is planning and developing promotions for the brands. This includes identifying what is required, then planning the promotions for different platforms, and developing or designing the executions & materials. These tasks make it convenient for the brands to work with a marketing agency as they becomes a one-window solution.
2) Communicating & coordinating
After the planning is complete, a marketing agency will coordinate with the brand’s teams and other vendors involved in the execution process. If the promotion plan includes marketing on social media, it is the agency’s job to negotiate and communicate with different channels for ad or material placements.
3) Monitoring & evaluating
An important function of a marketing agency is to monitor the progress and impact of its executed campaigns. If the plan is conducted on social media, then a full report with analysis is generated. If the promotion was through an event or a traditional method, the agency will conduct customer interviews or a market study to assess the impact.
Top 10 Digital Marketing Agencies in Philadelphia
Idea Evolver is a company that helps businesses, regardless of their size, to make the most of the latest and most efficient technologies in order to boost their content marketing and search experience strategies. Their team works towards creating effective digital marketing campaigns that have the greatest impact on the market.
This approach allows companies to harness the power of their own brand stories and attract new customers through the Internet. By utilizing cutting-edge technology and marketing techniques, they guide their clients toward developing successful campaigns that drive business growth.
Skytrust is a digital marketing agency providing diverse services to help businesses excel in the digital realm. Their expertise encompasses SEO, SMM, Google Ads, ORM, web development, email marketing, mobile app development, business consulting, staffing solutions, and cloud computing, making them well-equipped to handle all digital marketing needs. With their knowledge and experience, they can assist you in enhancing your online visibility, creating engaging content, and optimizing your website’s functionality for success.
DMI Partners is a digital marketing agency founded in 2003 and headquartered in Philadelphia, PA. With a team size of 51-100, the agency specializes in providing media buying and planning, digital strategy, and web development services. Among their notable clients are Avalon Flooring, Moonfloor, Tony Luke’s eCommerce, and Rastelli’s. With a focus on delivering tailored solutions that drive results, they have established themselves as a reliable partner for businesses looking to enhance their online presence and reach their target audiences.
160over90 is a full-service creative agency established in 2000 that offers marketing solutions to businesses in the education, financial, and retail sectors. The agency has in-house teams dedicated to analytics and creativity, enabling them to provide comprehensive services to clients. 160over90 serves enterprise clients around the world, including the UK, China, and Australia. The agency’s commitment to delivering outstanding results has earned them a reputation as a reliable partner for businesses looking to expand their reach and improve their market performance.
Media Proper, a digital marketing agency founded in 2000, is based in Philadelphia, PA. The company caters to a diverse range of clients across various industries, including business services, eCommerce, education, legal, manufacturing, non-profit, and retail. With a team size of 1-10, they specialize in providing web design, eCommerce, mobile, and WordPress management services. Some of their notable clients include Awesome Foods, Exelon Clearsight, Bucks County SPCA, and UPenn GRASP Robotics Lab.
Established in 1964, Brownstein Group is a well-established marketing agency in Philadelphia. With over fifty years of experience, they offer advertising and branding services to companies in the area and beyond. Their services include public relations, strategy, social media, and digital communications, encompassing website development and video production. The agency’s longevity and broad range of services make it a reliable partner for businesses seeking to enhance their brand visibility and marketing efforts. Their dedication to providing high-quality services has earned them a reputation as one of the best marketing agencies in Philadelphia.
Based in Philadelphia, PA, 1Digital Agency has been offering digital marketing solutions since 2012. The agency provides a range of services such as eCommerce solutions, PPC, SEO, CPC, Magento, Shopify Plus, email marketing, and digital marketing to clients in various industries, including automotive, consumer products & services, eCommerce, gaming, healthcare, and legal cannabis. The company’s list of prominent clients includes Bob Ross, Rollie, Hitachi, and Steinway & Sons. The agency’s dedication to providing quality services helps them build long-term relationships with their clients, and they continue to grow and expand their services.
Established in 1987, Neff Associates provides comprehensive marketing solutions to companies in the retail, real estate, and tourism sectors. They specialize in creating effective and cost-efficient campaigns for their clients. They take a holistic approach to client marketing, offering a range of in-house services such as creative design, public relations, social media management, and website design. Their work with national and international brands has earned them recognition from prestigious awards such as the Ace, Telly, and Hermes Creative Awards.
Founded in 2003, Square 2 Marketing is a full-service sales and marketing agency in Conshohocken, Pennsylvania. They offer an extensive range of services, including content marketing, web design, and marketing strategy. Their clientele hails from various industries, such as business services, medical, IT, manufacturing, and telecommunications.
As a comprehensive marketing agency, Square 2 Marketing aims to provide the best services to its clients by utilizing its team’s collective expertise and experience. They strive to offer personalized solutions that cater to each client’s unique needs and goals, thus enabling them to enhance their business growth and increase revenue.
How to find Best Digital Marketing Agency?
To find the most suitable digital marketing agency, you can follow these steps:
- Define your goals: Determine what you want to achieve with your digital marketing efforts. Whether it’s increasing brand awareness, driving website traffic, or generating leads, having clear goals will help you find an agency that aligns with your objectives.
- Assess your budget: Determine how much you are willing to invest in digital marketing. This will help you narrow down your options and find agencies that offer services within your budget.
- Research and shortlist agencies: Look for digital marketing agencies that specialize in your industry or have experience working with businesses similar to yours. Read reviews, case studies, and testimonials to get an idea of their expertise and track record.
- Evaluate their services: Review the services offered by each agency. Consider whether they provide a comprehensive range of digital marketing services, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, and more. Ensure that their services align with your specific needs.
- Consider their expertise: Look for agencies that have a team of experienced professionals with expertise in different areas of digital marketing. Check if they have certifications or partnerships with major platforms like Google or Facebook, as this can indicate their level of expertise.
- Request proposals and ask questions: Reach out to the shortlisted agencies and request proposals. Ask them about their strategies, methodologies, and how they measure success. Inquire about their reporting and communication processes to ensure they provide regular updates and insights.
- Check their portfolio: Review the agency’s portfolio to see examples of their previous work. Look for case studies or success stories that demonstrate their ability to achieve results for their clients.
- Consider their communication and transparency: Communication is crucial when working with a digital marketing agency. Ensure that they are responsive, transparent, and willing to listen to your needs and concerns.
- Seek references: Ask the agency for references from their current or past clients. Reach out to these references to get their feedback on the agency’s performance, professionalism, and results.
- Compare costs and contracts: Evaluate the costs and contract terms offered by each agency. Consider factors such as pricing structure, contract duration, and any additional fees. Choose an agency that offers a fair pricing model and contract terms that suit your business needs.
By following these steps, you can find a digital marketing agency that is the most suitable match for your business.